{"id":1008,"date":"2026-01-15T08:10:53","date_gmt":"2026-01-15T08:10:53","guid":{"rendered":"https:\/\/baominhheritage.com\/?page_id=1008"},"modified":"2026-06-22T13:31:05","modified_gmt":"2026-06-22T06:31:05","slug":"gioi-thieu","status":"publish","type":"page","link":"https:\/\/baominhheritage.com\/en\/gioi-thieu\/","title":{"rendered":"Introduce"},"content":{"rendered":"
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INTRODUCE
ABOUT BAO MINH<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Originally a brand specializing in traditional handcrafted confectionery in Vietnam since 1955.<\/strong> After a journey of development over the years, Bao Minh<\/strong> By integrating modern technology into product manufacturing to improve productivity and quality, the company has now exported several outstanding specialty products to international markets such as Japan, the US, Indonesia, Hong Kong, Taiwan, China, New Zealand,\u2026<\/strong><\/p>\n

Bao Minh<\/strong> famous for its long-standing traditional specialty confectionery products such as Sticky rice cakes, steamed rice cakes, sticky rice pudding, peanut candy, sesame candy, Khao cake, Pia cake, traditional Mid-Autumn Festival cakes and Tet jam.<\/strong> With the ideal of preserving and developing the finest aspects of Vietnamese culinary culture, Bao Minh embodies this shared spirit through 3 core values.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Essence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The ancient cuisine of Vietnam, the beauty of the homeland, is encapsulated in this dish. grain<\/strong> * A pearl from heaven. <\/b>Carefully selected ingredients, meticulous craftsmanship, the invitation to the feast, and the presentation. Elegant and inviting to enjoy.<\/b>...becomes the essence of Vietnamese cuisine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Traditional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Traditional values \u200b\u200bstem from the roots of the nation.<\/b> The story behind each type of cake is inherited and passed down to future generations, forming a brand culture. Culture preserves national traditions.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Renew\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Innovation is built upon tradition. a mindset of continuous improvement<\/b>\u00a0and selecting the finest ingredients from the country. Applying production technology, upgrading techniques, perfecting the taste and form of new products, etc., bringing Vietnamese products with these qualities. The standards of Truth, Goodness, and Beauty are integrated into the international community.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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BAO MINH'S OVERALL STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t
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Vision\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tLeaving a mark of Vietnam on the world culinary map.<\/b>\n
\nBecome a business Made By VietNam (MBV)<\/b> The main focus is on traditional Vietnamese products and services.\t\t\t\t\t\t\t\t<\/div>\n\t\t
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Mission\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tPreserving and developing Vietnam's culinary heritage.\n
\nCreating genuine human value.\n
\nBringing nutritional joy and good health.\t\t\t\t\t\t\t\t<\/div>\n\t\t
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Core values\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tPositive attitude.\n
\nA premium product.\n
\nContinuous improvement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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*MBV:<\/i><\/b> These are businesses with a Lean Management gene system.<\/i> Made in Vietnam<\/i><\/b> to create top-class (5*) purely Vietnamese products and services.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Business philosophy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMindset is key to guiding others.\n
\nLean thinking Made In VietNam (MIV)<\/b>.\n
\nPioneering in technology.\t\t\t\t\t\t\t\t<\/div>\n\t\t
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Quality Policy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Main traditional specialties<\/b> \u2013 Continuously improving and developing products, aiming for Green standards<\/b> in consumer food and to enhance the nutritional value of the product.<\/p>

Our children's nutrition and confectionery products are the result of extensive research and are manufactured using technology that meets product standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Privacy Policy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We respect and maintain absolute confidentiality regarding the copyright, product rights, and policies of each client in our contract manufacturing collaborations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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COMPANY MANAGEMENT BOARD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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MANAGEMENT TEAM
COMPANY<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tGrandfather Vuong Duy Kiem<\/span>
\nChairman HBoard of Directors<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tGrandma Ngo Thi Tinh<\/span>
\nGeneral Director National Artisan<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tMaster's degree Pham The Hiep<\/span>
\nDeputy General Director<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tGrandfather Mai Dinh Luc<\/span>
\nDirector SProducer\/Artisan<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tBachelor Le Thi Bich Lan<\/span>
\nManager Finance<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tBachelor Wang Junming<\/span>
\nPrefect Media<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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HISTORY OF DEVELOPMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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PRESERVING EXCELLENCE * SPREADING WINGS AND TRANSFORMING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Continuing the family tradition in 1955,<\/strong> From a small production facility with just over a dozen workers and rudimentary tools, the crafts were made by hand. Bao Minh<\/strong> The country has gone through difficult periods following the post-war era and has developed steadily to this day.<\/p>

In 2006, Bao Minh Company was officially established.<\/strong> With a shared passion for preserving traditional culture and a relentless pursuit of progress, Bao Minh<\/strong> To become a pioneering unit in producing traditional culinary products skillfully combined with the application of advanced science and technology.<\/p>

In order for exquisite Vietnamese products to conquer higher quality standards, Bao Minh<\/strong> We continuously improve our skills, innovate, and invest in modern equipment and technology, standard infrastructure, and a generation of dedicated and skilled workers to build a reputable brand known for its quality products. Specializing in the production of traditional Vietnamese confectionery.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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SPREADING THE WINGS OF SOUTHERN VIETNAM \u2013 ON A WIDE SCALE <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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To meet the rapidly expanding needs of its domestic and international distribution network, the factory... Bao Minh<\/strong> It is built and developed primarily in two key cities: Hanoi (S=5000m2)<\/strong>, Ho Chi Minh City (Area = 3000 m2)<\/strong>The production machinery and equipment system is state-of-the-art, meeting the standards of high-quality Vietnamese products and the stringent export standards of the international market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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THE FLAME OF MINDSET\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The team of employees Bao Minh<\/strong> with nearly 400 people training every day in Mindset of guidance<\/strong>We cultivate managers with passionate hearts and enthusiasm, always developing the inner strength of each individual within the team. The journey behind these exquisite traditional confectionery products cannot be achieved without the energy from the hands of artisans, craftsmen, and workers. And the passionate sales team brings the products to every point of sale.<\/p>

Therefore, Bao Minh<\/strong> Focus on fostering the innate learning spirit in each individual and applying what they learn. Core values<\/strong> of a business that sets the HEART * TRUTH * GOODNESS * BEAUTY <\/b>to the top with application MIV lean management technology implemented for the entire company from December 2022.<\/strong>\u00a0<\/i>To constantly remind individuals and groups of people. Bao Minh<\/strong> Consistency is not just about the cakes, but also about the consciousness, knowledge, and actions of the entire team. Bao Minh<\/strong> 2 regions: North * South.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A JOURNEY TO PRESERVE THE ESSENCE OF VIETNAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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INHERITANCE\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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1955<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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