Bao Minh Confectionery: Bringing Pia Cake to the New Zealand Market

First shipment to New Zealand

Overcoming high requirements and the very strict quality control barriers of New Zealand, the first container of Pia cake products from Bao Minh Confectionery Joint Stock Company has departed, opening up a new opportunity and a promising new direction for the Vietnamese confectionery market.

It is known that this is the first Vietnamese confectionery company to meet the strict requirements of the New Zealand market. With an order value of over 500 million VND for Pia cake products, this will be a new direction, promoting the Vietnamese confectionery brand to the world.

This event marks an important milestone in the confectionery manufacturing industry. The fact that Bao Minh's confectionery products have entered the New Zealand market has affirmed the quality of Vietnamese confectionery products in general, having risen to a new level.

The shipment was exported under CNF terms. To ensure the best quality for the goods, the company used express shipping services, guaranteed by cold storage, arriving in 20 – 22 days.

Potential export market to New Zealand

Currently, representative of the Ministry of Industry and Trade, Deputy Minister Le Quoc Doanh, believes that New Zealand is a potential market for our country's export businesses. However, this is a market with very strict requirements regarding plant quarantine.

The shipment was transported by containers with a good cooling system, arriving in 20 – 22 days.

Therefore, enabling Vietnamese confectionery to enter this market will open up high opportunities for Bao Minh's confectionery products in particular and Vietnamese confectionery products in general. It opens up opportunities for confectionery products to enter other demanding markets in Europe and Australia.

Mr. Pham The Hiep – Business Director of Bao Minh Confectionery Company shared: “This will be both an opportunity and a challenge for Bao Minh Confectionery Company as products enter all supermarket systems and distribution channels of the partner country. We need to make even more efforts to bring the next products into this potential market. In particular, we must focus on the quality as well as the prestige of the Company in all products brought to the market”.

Bao Minh is proud to export officially to New Zealand

Headquarters and factory of Bao Minh Confectionery Joint Stock Company located at Lot B2-3-3a, Nam Thang Long Industrial Zone (Bac Tu Liem, Hanoi).

From a small production and business model in inner-city Hanoi, Bao Minh's distribution system is now present in almost all provinces and cities across the country. It is present in large supermarket systems such as: Big C, AEON, Intimex, FiviMart, LotteMart... Notably, Bao Minh confectionery has started exporting to foreign markets.

Bao Minh is also considered a pioneer, leading the way for Vietnamese confectionery products into the New Zealand market. The company expects that in 2019, it will export 4-6 containers of goods to this market every month. Therefore, Bao Minh Confectionery Company is striving to improve machinery, science and technology, and equipment to ensure quality and progress.

Ms. Ngo Thi Tinh – General Director of Bao Minh Confectionery Company shared: “We always want to preserve the quintessence and traditional culture of the nation, in which cuisine is a more distinctive cultural feature than others. Pia cake is the same, I hope not only those who are far from home but also international friends will be able to enjoy cakes with a rich flavor of Vietnamese culture, sophisticated yet warm and pure”.

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