Attracting customers thanks to traditional flavors
{Traditional flavors remain a popular choice for consumers among Tet holiday products. This year, Bao Minh Confectionery Joint Stock Company has launched many Tet jam products with traditional flavors, natural origins, and a wide variety of tastes.
Bao Minh Tet jam is loved by many
Loose jams are packaged individually in mica boxes or bags, such as peanut jam, winter melon jam, coconut jam, lotus seed jam, ginger jam, etc. Assorted gift boxes containing a mix of flavors: lotus seed, winter melon, ginger, peanut, coconut, preserved fruits, and various candies are designed in different styles like hexagonal boxes, handle boxes, square boxes, mica boxes, etc., offering consumers many options.
Ms. Nguyen Hai Yen (Nam Tu Liem, Hanoi) shared: “Every year, my family chooses Bao Minh's Tet confectionery for consumption and as gifts. Bao Minh has a long-standing brand in the market, and the product quality is good, so I feel secure when using it. Especially, the prices of Tet products are quite reasonable.”.
A representative of Bao Minh company stated that, these days, a large number of customers nationwide have ordered Tet jams through e-commerce channels and bought them directly at the product showroom at 12 Hang Than, Ba Dinh, Hanoi. Besides Tet jams, traditional confectionery such as peanut candy, che lam (traditional rice cake), sesame candy, and doi candy are indispensable during Tet. These are all familiar products and loved by many.
Constantly innovating to keep up with consumer trends
In addition to loose jams and assorted jam boxes, for Tet 2022, Bao Minh has also designed many Tet gift sets from the products the company manufactures. Tet gift sets usually consist of 6-10 different products, meticulously selected and beautifully packaged in polite, luxurious gift bags with handles. The price of each Tet gift set is only from 200,000 VND to 500,000 VND, suitable as meaningful gifts for relatives, friends, partners, etc., during the Tet holiday.
Meaningful Tet gift sets for relatives, partners, businesses...
For Tet 2022, Bao Minh also has a new product line: Golden Jars shaped like Lotus Flowers, Lotus Buds, Golden Dragons, and Diamonds. Inside the golden jars are exquisite and beautifully packaged boxes of Bao Minh Golden Dragon Mung Bean Cake. This product set is suitable for display on ancestral altars during Tet, helping to make the worship space more solemn, praying for a new year full of fortune.
New products serving Tet 2022
Bao Minh's products have been improved in design, imagery, and packaging, fitting Asian culture, carrying a modern breath while still preserving the traditional beauty of Vietnamese people.
Quality is the top priority
According to Ms. Ngo Thi Tinh – General Director of Bao Minh Confectionery Joint Stock Company, to produce high-quality jams and cakes for the Year of the Tiger Tet, the company has applied strict and rigorous food safety and hygiene inspection regimes.
Ms. Tinh said: “All ingredients and packaging are tested according to the ISO 22000:2018 quality management process. During the production process, all workers must comply with occupational health and safety regulations such as wearing gloves, masks, wearing protective clothing, etc. Besides that, the company applies high science and technology to ensure products have the best quality when reaching consumers.”.
Bao Minh invests in many modern production lines
Ms. Tinh also shared that Bao Minh has applied modern science to technology and production lines, helping to gradually reduce manual labor stages, increase productivity, improve product quality, and meet market consumption.
Currently, Bao Minh's Tet products are distributed widely across major supermarket systems and retail channels nationwide. In particular, customers can shop online via e-commerce channels such as Shopee, Lazada, Sendo, and Tiki for home delivery.
In addition, for this year's Tet holiday, Bao Minh said it will organize many customer appreciation activities with many discount, promotion, and rebate programs to be applied across all distribution channels.
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Bao Minh Confectionery Joint Stock Company
Miền Bắc: Lô B2-3-3a, khu công nghiệp Nam Thăng Long, Thụy Phương, Bắc Từ Liêm, Hà Nội
South: Lot 54, Street No. 2, Tan Tao Industrial Park, Tan Tao A Ward, Binh Tan District, HCMC
Hotline: 1900 636443 – 0243 719 2355
Email: banhkeobaominh@gmail.com
Website: https://banhbaominh.com/
Facebook: https://www.facebook.com/banhkeoBaoMinh
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