
In the late 17th century, when the Chinese migrated to Vietnam, settling in Soc Trang province in the Southwestern region. As this place is a major durian granary of Vietnam, they learned how to make a type of cake with durian as a filling, called 'lột da' (peeled skin) cake, now known as Pia Cake. This was a food source that helped them overcome difficult and arduous days, and gradually, the Pia cake became a signature cake imbued with the flavors of the Southwestern region.
Pia cake is made from wheat flour with lard or vegetable oil to create many thin crust layers, melting like thousands of silk layers stacked on top of each other. Inside is a mung bean filling wrapped around fresh, finely mashed durian, which is sweet, nutty, and fragrant, creating a unique, unforgettable flavor.
Along with the development of science and technology, Bao Minh has brought the Pia cake, a specialty of the Southwestern region, into production on a closed chain with modern machinery and equipment, applying the ISO quality management process to extend the shelf life of the cake up to 75 days.
With automatic packaging technology and a beautiful, convenient packaging system, it is suitable for export and meets the diverse needs of customers.






