In early October, Storm No. 11 – Matmo made landfall in the North and Midlands, leaving behind heavy damage: houses swept away, schools damaged, and residents“ lives disrupted by floods. In response, Bao Minh Confectionery Joint Stock Company quickly coordinated with the Party Committee, People's Council, People's Committee, the Vietnam Fatherland Front, and businesses in Nam Thang Long Industrial Park to organize the charity program ”Towards the Flood-Stricken Region – Joining Hands to Share Love'.

Towards Thai Nguyen – sharing to overcome difficulties together
On October 19, the delegation of Bao Minh Confectionery Joint Stock Company, represented by Chairman of the Board of Directors Vuong Duy Kiem and accompanying organizing units, directly visited and donated 200 million VND and essential supplies to Duong Tu Minh High School and Dong Hy High School – two schools heavily affected by the storm in Thai Nguyen province.
The gifts, including cakes, milk, drinking water, school supplies, and essential daily living items, were thoughtfully prepared, demonstrating a spirit of sharing and encouraging teachers and students to stabilize their lives soon and continue to teach and learn well.





The images of radiant smiles and warm handshakes during the gift-giving ceremony said it all: in times of trouble, human connection becomes even closer. With the spirit of “The good leaves protect the worn-out leaves” and “A morsel when hungry is worth a package when full”, every small action contains a great belief – that as long as we share with each other, every difficulty can be overcome.
Spreading the spirit of compassion – Sustainable values of a Vietnamese brand
For Bao Minh, the past several decades have not only been a journey of preserving and elevating traditional Vietnamese flavors but also a journey of spreading humanistic values to the community.
From charitable activities, supporting people in disaster-stricken areas, and awarding scholarships to poor students overcoming difficulties, to accompanying social welfare programs – Bao Minh always considers community responsibility an inseparable part of the enterprise's development philosophy.
Because more than anyone else, Bao Minh understands that: The value of a brand lies not only in product quality but also in the heart and sharing dedicated to people.
Through the charity program in Thai Nguyen, Bao Minh's representative expressed the desire to join units, businesses, and people across the country to continue multiplying the spirit of “the good leaves protect the worn-out leaves”, contributing to building a more sustainable, compassionate, and loving community.
Though the gifts are small, they contain a great heart; this is also a sincere encouragement sent to the flood-stricken compatriots, hoping that they will soon overcome difficulties, stabilize their lives, and continue to rise in their studies and work.

The floods have temporarily subsided, but the journey to overcome the consequences will certainly be long. In the places where the storm passed, there are still many worries for the people, the concerns of the government, and the lingering empathy of those whose hearts are turned towards the difficult regions. For Bao Minh, every truck carrying gifts and essential supplies is not just an act of sharing, but a journey of spreading love – where human kindness is entrusted in each gift, each handshake, and each look of encouragement.
Sincerely!





