Parental Gratitude Ceremony – A Beautiful Cultural Tradition of the Vietnamese People

Vu Lan Festival is a very important and special day in the spiritual life of Vietnamese people, usually held on the 15th day of the 7th lunar month every year. Thanks to the sincere prayers of the monks from all directions, we can save our deceased parents and ancestors from the realm of sin, and pray for all sentient beings to be liberated from the cycle of birth and death.

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Vu Lan Festival is a beautiful cultural feature of East Asian people.
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To express respect and gratitude to our parents, who gave birth to and raised us to be who we are today.

Vu Lan Festival is an occasion to “remind” generations of descendants to remember the merits of raising and giving birth of parents, grandparents, and ancestors, as well as the great contributions of national heroes and those who have contributed to the country. At the same time, it helps us access the humanistic educational meanings of Buddhist culture, which are “Loving-kindness – Compassion – Joy – Equanimity”, “Selflessness – Altruism”, “When drinking water, remember its source”, “When eating fruit, remember who planted the tree”... This is truly a beautiful, meaningful festival, consistent with the thousand-year-old moral and cultural traditions of the Vietnamese people.
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Not only for each of us Buddhists, Vu Lan Festival opens up an entire season of gratitude and filial piety. Filial piety here is filial piety towards parents, not only in this life but also in many other lives, because Buddhism always views people in the relationship of cause and effect, in the cycle of karmic retribution. And it is precisely because of looking at it from that perspective that all sentient beings in society have a relationship with each other. This leads to the fact that we must expand the scope of filial piety to all sentient beings, which is called: “Universal salvation”, “Saving people, helping the world”, “Forgiving the souls of the dead”.
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Bao Minh's Culture of Gratitude

With the desire that all employees of Bao Minh Company, along with all their relatives, can all perform this noble deed and share the merit, we will perform the merit of releasing animals that are about to be slaughtered to save living beings and accumulate merit.
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Among the 11 corporate cultures, the prerequisite the company aims for is appreciation and gratitude. That is gratitude to the motherland of Vietnam, gratitude to the culinary artisans from thousands of years ago. Directing everyone's heart towards the Buddha dharma, leading us to good things, living a peaceful and blessed life.
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The company's culture always directs employees towards good things, a bright mind to have a peaceful life. Try to live honestly, in harmony with nature, with colleagues, and with all relationships around us. Dedicate yourself to your loved ones, for a more beautiful society.

Giới thiệu Bảo Minh
Giới thiệu Bảo Minh
Giới thiệu Bảo Minh
Giới thiệu Bảo Minh

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