Efforts to Bring Vietnamese Cuisine to the World

Traditional products “wearing a new look”

The Bao Minh confectionery brand is no longer strange to Vietnamese consumers. Over the past 30 years, Bao Minh has developed a variety of products to meet the needs of many customer segments. For example, Green Rice Cake (banh Com), Husband and Wife Cake (banh Phu the – Xu xe) used in festivals or weddings; Sticky Rice Cakes (banh Deo), Baked Cakes (banh Nuong) every Mid-Autumn Festival, and types of confectionery during Tet and spring.

Traditional confectionery in modern life

Besides promoting and developing traditional national products, Artisan Ngo Thi Tinh deeply understands that “Tradition without change will become obsolete”. Therefore, Bao Minh always determines “Developing tradition in modern society” by improving, innovating, and creating both in terms of quality and packaging design. Accordingly, Bao Minh has “dressed” traditional products in new looks, turning them into uniquely innovated traditional products that are welcomed by consumers.

“We focus on product quality; it must not only be delicious but also beautiful, and not only beautiful but also luxurious so it can be used as gifts, and especially when the recipient opens that cake or candy, they feel surprised and interested in this product” – Shared by Artisan Ngo Thi Tinh.

Spacious and modern Northern headquarters factory

Advanced production lines are focused on investment by Bao Minh

Efforts to bring Vietnamese cuisine to the World

To make products suitable for modern consumption trends, Artisan Ngo Thi Tinh identifies “technology as the key” to unlocking traditional businesses. The company has invested in a factory and modern equipment to replace small-scale manual production. Therefore, the company has produced high-quality products, ensuring food safety and hygiene, and extending the shelf life, which gives Bao Minh the opportunity to expand its market and reach out to the World.

Deputy Director of Hanoi Department of Agriculture and Rural Development Nguyen Ngoc Son takes a photo with General Director Ngo Thi Tinh (on the right)

In parallel with investing in technology and improving products, Bao Minh has constantly researched the market. Bao Minh's products are always improved, innovated, and creative in both quality and packaging, suitable for the development of modern society.

Currently, Bao Minh has been and is realizing the dream of bringing Vietnamese cuisine to the World by exporting Pia cake to countries: China, Australia, New Zealand... and after Pia cake, there will be other products.
The dedication to preserving and developing the national culinary culture of Artisan - General Director Ngo Thi Tinh along with the right development path of Bao Minh has helped the Bao Minh confectionery brand reach further and affirm its position in the market./.

See more at: https://ttxvietnam.com/kinh-doanh/4069-efforts-to-bring-vietnamese-cuisine-to-the-world.html