LNV – When it comes to traditional confectionery in Hanoi, everyone knows Bao Minh Confectionery. This is a confectionery brand established since 1955, and it is perhaps the only brand that has maintained the essence of traditional culinary art, cleverly combined with modern features to create many confectionery products that suit the tastes of domestic and international customers.
Artisan and entrepreneur Ngo Thi Tinh - General Director of Bao Minh Confectionery Joint Stock Company at a ceremony honoring the essence of Vietnam
Bao Minh has, is, and will always affirm its reputation and quality to consumers. Bao Minh operates two modern production factories in Hanoi with an area of 5,000m2 and a factory in Ho Chi Minh City with an area of 3,000m2. Investing in production lines with advanced machinery and equipment, ensuring food hygiene and safety with an investment capital of over 100 billion VND.
Born and raised in the cradle of traditional Hanoi confectionery, spending her childhood witnessing her grandparents and parents diligently working on batches of green rice flakes (com) cake, “cha” cake, mooncake... the soul and life of artisan and entrepreneur Ngo Thi Tinh are like 'tightly bound' to her passion for green rice flakes, flour, sugar, molds, and the culinary essence of Hanoi. Absorbing and soon applying science and technology, modern machinery and equipment combined with the traditional secrets left by her grandparents while still retaining the original traditional flavor of the cake in each product, artisan Ngo Thi Tinh is steadily advancing on the path of nurturing a burning passion for preserving and promoting the craft, extending the flavor of ancient Hanoi confectionery to the future.
Artisan and entrepreneur Ngo Thi Tinh - General Director of Bao Minh Confectionery Joint Stock Company was awarded the title of artisan by the Vietnam Craft Village Association
Bao Minh's products are traditional confectionery lines that have applied advanced modern technology to production. Therefore, the flavor of the cakes always keeps the “original essence” but has a “modern touch”, suitable for the needs and tastes of modern consumers. To be able to create such cakes, Bao Minh is very careful and thorough in all stages, especially in finding clean, safe raw materials from nature such as grains, vegetables, fruits... from the midlands, mountainous areas, or the plains. Therefore, when tasting, diners will feel the sophistication, the harmony of heaven and earth, of mountains and forests, plants, and the heart of the cake maker.
Sharing with reporters, Artisan and entrepreneur Ngo Thi Tinh – General Director of Bao Minh Confectionery Joint Stock Company said: “In the past, in my grandparents” time, we only produced cakes using traditional manual methods, imbued with the old flavor and the soul of a generation. But with the flow of market development, for a traditional brand to exist and grow, we must always change, invest in modern machinery and equipment, advanced technology, and beautiful, luxurious product packaging, to create a distinct, yet very familiar identity of traditional national confectionery'. This is perhaps Bao Minh's greatest contribution to traditional confectionery: products that retain traditional essence but still carry the breath of modern life.
Nghệ nhân, doanh nhân Ngô Thị Tính -TGĐ Công ty Cổ phần Bánh kẹo Bảo Minh bên cặp bánh cốm và bánh phu thê không lồ được ghi nhận kỷ lục Việt Nam
On October 15, 2022, Bao Minh was honored by the Vietnam Craft Village Association for the pair of Com-Phu The cakes as “Precious Essence Treasure of Vietnam Craft Village”, that is the fruit of the crystallization of essence values, a proud honor for Bao Minh. With constant efforts and aspirations for development, after more than 30 years of establishment and growth, Bao Minh Confectionery Joint Stock Company has received many “sweet fruits”, and is especially a unit with 4 potential 5-star OCOP products including: Com cake, durian-filled Com cake, Phu The cake, and Pia cake.
With the mission of preserving and promoting the culinary heritage of Vietnam, inheriting the essence of the nation and advanced processing technology, bringing joy, nutrition, and health. Along with the right business motto: (1) Leading quality products – Unique flavor. (2) Pioneer in technology (3) Meeting increasingly high requirements to bring customers products and services with optimal usage value and reasonable prices. We believe that Bao Minh Confectionery will have many products that converge the essence of Vietnam and that Bao Minh Confectionery's products will fly further in the near future.
Some typical products of Bao Minh Confectionery
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